W HOTEL AND PUMA

6 03 2007

Hotel chain W and sports brand Puma joined forces and started to collaborate half a year ago around a new athletic fashion line from Puma called Train Away. Hotels partnering with different companies is a trend that is boosting. By doing this they will be able to offer the guests added value side by side with their regular offerings. Cscout sees another trend as well as they refer to as “Annotated Spaces“. It is about connecting real spaces with virtually retrieved information.

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