THE CLICHE PROJECT

6 03 2007

CLICHE PROJECT

Cliché is an idea and not a brand. That’s how the creator describes it and called this project Cliché, because if his observations on popular retro culture.

That made him create these leather medaillions. They flipped the colors, texture and present it a great packaging, including a cellphane envelope and a nice box. Only 150 of these medaillions have been made.

The idea is to investigate trend and inspire creative growth with this project. They want to see how people of today’s culture interpret the leather medaillions as an expression of culture and identity, no matter where they are from.

We like the medaillions and it brings up a lot of thoughts, but after all it’s a just a medaillions and don’t interpret too much into it. We appreciate the attention to detail, the idea and craftmanship. If you like it go for it! You can have more information on them on their

http://www.myspace.com/clicheallday

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