Bouncing Fruit

31 05 2006

These days, no ad’s a success until it’s been spoofed. Tango has just produced its own version of the Sony Bravia spot, but with bouncy fruit instead of balls. Visit Swansea North Residents Association for more.

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Adidas for Yohji Yamamoto:

30 05 2006


“Today sport shoes are being created as if they were actually part of the human body. The sports world and its technology seek for necessity, practicality or functionality, attempting to reduce excess, while fashion is seeking the opposite.”
Yohji Yamamoto

Adidas for Yohji Yamamoto portrays an artistic yet humorous approach to a collection of sport shoes. Once again, Yohji Yamamoto and Adidas have united two seeming opposites, creating an unusual approach in design. This new range consists of high performance footwear that is both functional and aesthetically characteristic of Yohji Yamamoto’s sense of fashion, art and engineering.

The Tunit YY is based on the Adidas SOCCER +F50 Tunit technology, the first ever modular football boot, and comes in four different versions that incorporate drawings of worldwide renowned Japeanese artist TAISHI HAYASHI:

The Tiger in gold, white and black, the Eagle in pink, white and red, the Wolf metallic silver, black and white, and the Dragon in blue, light red and royal blue.

Each is limited to 1000 pairs worldwide, available June 2006.

These boots look amazing!





PUMA x Evisu

28 05 2006

We earlier updated about the PUMA x Evisu party that is going to be held on February 13th. However, there were no photos of the products. From the previous collaboration only denim was produced, but this time there’s going to be a t-shirt, and the packing of the products will feature logos from both companies. We got our hands on a pair of these jean from the Puma store in London.

The quality and fit is spot on!See below for more pictures of the product collaboration between PUMA and Evisu.

> Continue reading…





International Sneaker Battle – June 24th – Edison, NJ

28 05 2006

In association with Funk Master Flex’s Custom Car and Bike Show Tour 2006,

Mike the Executive Presents ISB, hosted by Fat Joe.

The International Sneaker Battle is an event created for Sneaker Enthusiast and everyone involved in the Culture of Hip-Hop, Graffiti, DJing, Sneakers, Clothing, Art, and Overall Fashion. The Event will be hosted by Fat Joe, with judges including JB from JB Classics, Pete from Sneaker Pimps USA, Roman234Life, Macho from Terror Squad, Shawn Pecas from Def Jam, and more to be announced…

JB and Fat Joe will also display some never before seen kicks from inside their own collection!! There will also be a live artist installation by Jor1 http://www.jor1.com .

The Event will showcase the Collection of Sneaker Enthusiasts from all over the Globe, who will compete for cash and prizes. The Collections will cover all Independent and Major Footwear Brands.

> For more info, register or purchase tickets visit: International Sneaker Battle





Nike + Apple = Nike+

28 05 2006

Nike in collaboration with Apple launched Nike+ today. Nike+ is a complete training system to help runners keep track of their runs. The system involves a pair of Nike+ sneakers – the Air Moire, an iPod Sport Kit and the Nikeplus.com website. The system helps runners track their runs and get voice updates of their progress during their runs. After the run, runners can upload their runs to the Nikeplus.com site to log their progress. Because of the web base system, one of the cool things you can do is challange your friends anywhere around the world – run the challange, upload and see who won.

> Nike+ (nikeplus.com)

> Apple iPod Sport Kit





Supreme + Nike

27 05 2006


Supreme have, once again, taken a Nike model – the blazer – and pushed the limits. In the spirit of the 1980’s retro bling (think flashy Gucci, MCM, Cazal) you’ll find a quilted leather upper combined with snakeskin and gold details. The new Supreme Nike Blazers, and the accompanying apparel, are the must-have pieces for the spring!

We love the look of the white edition. A nice way to start Spring we think!





Adicolor winner!

26 05 2006

The adicolor winners have been announced on http://www.adidas.com/campaigns/adicolor

A big congratulations to the USA’s Ari for winning the White Series competition and becoming the final adicolor partner.

But are you feeling these sneaks??